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Magazine The Last Word
The Last Word

Can you count to (Scope) 5?

Written by Jacob Winskell Assistant Editor
27 February 2025

Emissions were not always the mainstay of CO2 monitoring. When records first began at Mauna Loa, US, in 1957, they aimed to track the concentration of atmospheric CO2 as it rose and fell with Earth’s seasons and orbital cycles.

The choice of location, 4000km from the nearest global industrial hub (and the nearest gypsum wallboard plant) in Los Angeles, however, was telling. CO2 had been recognised as a product of burning fuels since the late 18th Century and as a greenhouse gas since 1859. Now, data from Mauna Loa substantiated the climactically consequential matter of industrial emissions: atmospheric CO2 was increasing, by 35% between 1957 and 2025.

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Should the light building materials industries be more random?

Written by Peter Edwards Editor
30 January 2025

I recently discovered the marketing expert Rory Sutherland, a fiercely insightful and witty ‘chap’ from the British ‘old school.’ Sutherland has worked for the marketing firm Ogilvy and Mather since the 1980s, where he founded the company’s Behavioural Science Practice (BSP) in 2012.

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Where are we? Right next to each other, but a long way from anywhere else.

Written by Robert McCaffrey Editorial Director
06 January 2025

If you ever try and fail to get to sleep at night, worrying about the events of the day and wondering what new challenges await you in the morning, it can be useful to try and visualise our place in the universe, and to picture the utter triviality of our existence.

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Tales of adventure capital…

Written by Peter Edwards, Editor and Jacob Winskell, Assistant Editor, Global Gypsum Magazine
31 October 2024

Today’s venture capitalists are spoilt for start-ups in which to invest and reap the rewards. Two contrasting travesties from either end of the European age of adventure show the very different character of early venture capitalists and the extremes they went to – both in success and failure.

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Tramping over the hills can teach you a lot about business... and life!

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
01 October 2024

I’ve recently finished a two-day mountain marathon in the UK Lake District, where myself and my running partner David - the web editor here at Global Gypsum - carried all our cooking gear, food, sleeping bags and tent. I feel that it was a great opportunity to learn some life and business lessons.

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