Global Gypsum Newsletter

Issue: GGM51 / 13 December 2022

Headlines


Two news stories to note over the last two months indicate growth in the gypsum wallboard market in Romania. Firstly, Knauf announced plans in mid-October 2022 to build a new 30Mm2/yr gypsum wallboard plant at Huedin in Cluj County. Then, Germany-based Grenzebach’s local subsidiary revealed that it had broken ground on the construction of an upgrade to its Iasi production centre.

Knauf’s announcement follows work by the existing wallboard producers with plants in the country to increase their own local capacity. Saint-Gobain started building a new production line at its Turda plant in mid-2021 at a cost of Euro45m. It hopes to have the project completed by April 2023. Etex started work in mid-2022 on a Euro6m sludge drying unit at a coal-fired power plant in Oltenia that will supply synthetic gypsum for use at its Turceni plant. It is also working on logistics upgrades to Turceni and a separate plaster plant at Aghiresu.

Graph 1: Growth rate of the construction market in relation to market volume in selected emerging countries, 2020 – 2030. Source: Saint-Gobain financial report using data from IHS.
Graph 1: Growth rate of the construction market in relation to market volume in selected emerging countries, 2020 – 2030. Source: Saint-Gobain financial report using data from IHS.

An indication of Saint-Gobain’s interest in the Romanian market can be seen in its universal registration document for 2021 where it outlined its strategy. It presented a graph of forecast growth rates in construction markets in selected developing markets between 2020 and 2030. The countries that are underlined in Graph 1 (above) are those where Saint-Gobain made large acquisitions or investments in 2021. Romania is interesting on this graph because it is the European country with the largest predicted growth rate. It also has a relatively low market volume suggesting potential for market growth, although note that the graph only shows selected countries.

Another reason why Knauf might be interested in Romania is that it is the largest country in the European Union in which the company does not have a wallboard plant. Knauf’s own take from its press release about why it decided to build a plant in Romania was that local per capita consumption of gypsum wallboard was around 3m2/yr compared to at least 6m2/yr in more mature markets elsewhere in Europe.

Etex’s subsidiary Siniat Romania reported a 20% year-on-year rise in turnover to Euro60m in 2021. This compares to a 24% rise in turnover to Euro307m by Saint-Gobain Romania. Andrei Popa, Etex’s Country Sales Manager Romania & SEE, told Agenda Constructiilor that Siniat Romania’s turnover grew by 25% year-on-year in the first eight months of 2022. However, it is unclear what difference Etex Group’s acquisition of insulation producer URSA in June 2022 made to the figures in Romania. Popa also revealed that the rise in turnover so far in 2022 was mainly down to price rises. This in turn had been promoted by mounting energy costs, particularly gas. The company described itself as a ‘big consumer of gas’ and reported that the price had risen seven times over the past year. One more point of interest to mention is that Popa described Etex as one of the largest exporters in the country, with 40% of local production sent over national borders. This also aligns with what Knauf said about its new plant. It intends to deliver half of the production from its proposed plant at Huedin to Hungary, Serbia and the Republic of Moldova. The other half will serve the domestic market in the north of Romania with imports from Bulgaria expected to continue to supply the south of the country.

The data above suggests why Saint-Gobain, Etex and Knauf have all invested in wallboard production units in Romania over the last two years. The local market has growth potential and the companies are also focused on exports to neighbouring countries. All this investment may also have contributed to Grenzebach’s decision to enlarge its production site at Iasi too. The ‘fly in the ointment’ here in the short term is the disruption to energy markets caused by the war in Ukraine. Siniat Romania mentioned its concern over gas prices above. Saint-Gobain also made similar comments on a general basis for Europe in its nine month financial results in late October 2022. It said that it was preparing continuity plans for its gas-consuming plants in Europe but added that its gypsum wallboard production lines were ‘extremely flexible.’ However, Romania is better prepared for problems with gas supplies compared to elsewhere in Europe because it produces around 90% of its requirements locally. Despite energy concerns at the moment, the long term potential for the wallboard market in Romania remains promising.


Norway: Norgips has appointed Christian Stålem as its managing director. He was previously the commercial director of the subsidiary of Knauf since May 2022. His promotion follows an interim period with Jan Ellringmann, a member of the group management, covering the position. Stålem previously worked as a sales director at BMI Group. Prior to this he held sales, business development and marketing positions at Circle K, Statoil and Capgemini Consulting.


UK: Knauf UK and Ireland has appointed Paul Campbell as its Commercial Director. He will be responsible for the strategic development of supply chains, customer support, marketing and technical functions. Campbell previously worked for British Gypsum for over 10 years in product management and marketing roles before becoming the Marketing & Technical Director, UK & Ireland at BMI Group in 2019.


US: Total sales of gypsum boards products grew by 2% year-on-year to 1.99Bnm2 in the first nine months of 2022, from 1.94Bnm2 in the same period in 2021. Sales grew particularly fast in the South Atlantic and East South Central regions, but they fell in the Pacific region. Data from the United States Geological Survey (USGS) shows that the total of uncalcined gypsum used in the reporting period rose by 5% to 15.7Mt and the total of calcined gypsum used increased by 2% to 17.9Mt. The supply of mined crude gypsum fell by 6% to 15.9Mt, imports rose by 1% to 5.11Mt and the supply of synthetic gypsum remained stable at 9.75Mt. Spain became the biggest source of crude gypsum imports so far in 2022 followed by Canada, Mexico and Türkiye.


US: GMS’ net sales grew by 27% year-on-year to US$2.79bn in the half year to the end of October 2022 from US$2.19bn in the same period in 2021. Its earnings before interest, taxation, depreciation and amortisation (EBITDA) grew by 34% to US$356m from US$265m. Sales of wallboard increased by 37% to US$1.11bn from US$0.80bn.

John C Turner, Jr, the president and chief executive officer of GMS, said, “A significant backlog of homes under construction, continued strength in multi-family, and improving levels of commercial activity helped drive exceptional results for our fiscal second quarter.” He continued, “As a result, with favourable pricing across our product categories, positive volume growth in wallboard, ceilings and complementary products and the benefit of our AMES acquisition, our team achieved another quarter of record levels of net sales, net income and adjusted EBITDA and generated significant levels of cash flow.”


US: Georgia-Pacific’s Sweetwater West gypsum wallboard plant in Texas has completed an upgrade to its board-drying equipment. It has installed an Energy Optimization System (EOS), also known as a waste heat recovery unit, including new ducting, two new fans and a new exhaust stack, to an existing four-zone dryer. The newly upgraded system enables the collection of the waste exhaust from three zones of the plant and injects it into a fourth zone. This enables the burner in that zone to operate at a lower capacity. Around 2500t/yr of CO2 is saved in the process.

David Neal, vice president of Gypsum Operations for Georgia-Pacific said, “Advancements in energy savings and resource consumption reduction are goals toward which Georgia-Pacific works every single day.”

Georgia-Pacific started building a second wallboard plant next to its Sweetwater West plant in late 2020. The new 65Mm2/yr unit was scheduled to start production in late 2022.


New Zealand: Fletcher Building says it will stop using retroactive quantity-based rebates after it learned that the Commerce Commission had started an investigation into the practice in November 2022. The owner of Winstone Wallboards defended the use of such rebates and said they were common in the sector. However, it added that it was showing ‘leadership’ and had considered the commission’s preference that it not use quantity rewarding rebates. It will instead switch to a flat pricing model based on volume.

The Commerce Commission published its final report look at general residential building supplies following the release of a draft in August 2022. It set up nine recommendations to improve competition and supply of such products generally. Two main factors it identified as making it difficult for competing products to be introduced and expand in the market were the building regulatory system and quantity-forcing rebates paid by established suppliers to merchants. It noted that, under certain conditions, these types of rebate could reinforce the way the existing regulatory system was making it harder for new or competing products to access the market.


India: Saint-Gobain India is planning to invest around US$215m towards capacity expansion plans in 2023. The building materials producer said in an interview with the Financial Express newspaper that it is part of a wider scheme to spend up to US$970m between 2022 and 2025. It aims to increase its annual revenue to US$3.7bn by 2030. The expenditure is separate from any plans for mergers and acquisitions. The company is expanding all its businesses in the country, including gypsum wallboard, glass, construction chemicals and ceramics.


Saudi Arabia: USG Boral Middle East has rebranded as USG Middle East (USG ME) with the tagline ‘Innovative Solutions Everytime.’ The company is a joint venture between Knauf-subsidiary USG and Juman Industrial Investment Company. It was originally founded in 1985 and later become part of USG Boral. It produces gypsum wallboard, ceiling, interior finishing, substrate and metal framing products.


Spain: France-based Saint-Gobain has signed a power purchase agreement (PPA) with Endesa. The 11-year agreement will start in 2024 and will cover around 55% of Saint-Gobain’s local electricity requirements. Endesa will supply 150GWh/yr of renewable energy. This agreement will enable a reduction in CO2 emissions of roughly 39,000t/yr. This is the second renewable energy supply agreement signed by Saint-Gobain in Spain. Together, the two agreements will cover 65% of the group’s electricity needs in Spain.


Japan: Two workers have died at Chiyoda-Ute’s Yokkaichi gypsum wallboard plant in Mie Prefecture. The accident occurred when three sub-contractors were conducting regular maintenance work near a wood waste boiler at the site. Local press reports that the workers became trapped in a dust collector during the incident. Chiyoda-Ute is investigating what happened.


Romania: Grenzebach Romania has broken ground on its construction of its upcoming Iasi production centre. The equipment supplier plans for the centre to serve as a hub for its European building materials, glass and intralogistics activities. Grenzebach chief executive officer Steven Althaus said that the group is expanding to meet growing European demand in the sectors in which it operates, while also creating 100 new jobs for Romanians.


New Zealand: The government has renamed its Plasterboard Taskforce as the Critical Materials Taskforce and extended its remit to other building materials alongside gypsum wallboard. The expanded taskforce's aim will be to prevent product shortages, with a focus on maximising productivity and cushioning the effects of supply-side dangers. The government foresees further materials shortages amid anticipated 'global trade headwinds.'

Minister for Building and Construction Megan Woods said “While we can be optimistic about the opportunities for our economy, we also need to remain cautious. We know we are facing a period of global turmoil." Woods continued “The Critical Materials Taskforce will build on the successes of the Plasterboard Taskforce, and use the valuable lessons learnt to be proactive and forward-looking, so we can identify emerging risks and respond as quickly as possible. Bringing together construction, building consent and supply chain experts into a taskforce earlier this year showed how government and the sector successfully worked together to troubleshoot plasterboard shortages quickly and pragmatically.”

New Zealand's gypsum wallboard imports grew by a factor of five year-on-year to 4.6Mm2 during the first 10 months of 2022. Domestic producer GIB said that it will continue to operate at full production capacity through the 2022 Christmas - New Year period in order to rebuild resilience stock levels. The company continues to make deliveries based on an allocation system. It asked customers to contact their retail suppliers if they have any spare pallets for collection, to help with deliveries.


France: A public enquiry into Saint-Gobain subsidiary Placoplatre's plans to establish a gypsum quarry at Fort Vaujours, Seine-Saint-Denis, opened earlier in November 2022. The producer plans to use the new site to serve its Vaujours gypsum wallboard plant as a replacement for its Bernouille quarry after the latter closes in 2026. The 65Mm2/yr facility consumes 900,000t/yr of natural gypsum.

Eco group Environnement 93 has protested the anticipated enviromental impacts of opening a quarry of sufficient size to reach the gypsum deposit 25m below ground. Placoplatre's proposal consists of a three-stage approach in which it demolishes buildings, clears any hazardous residues from the site's military and nuclear power testing history and only then commences extraction. The company plans to restore part of the site after mining is completed. The enquiry will run until 23 December 2022.


Tanzania: Knauf Gypsum Tanzania says that it plans to more than double the production capacity of its 15Mm2/yr gypsum wallboard plant in Mkuranga, Pwani Region, to 43Mm2/yr. IPP Media News has reported that the company's planned investment in the project as US$49.3m. The producer expects that the expanded Mkuranga gypsum wallboard plant will increase its annual gypsum wallboard exports by 170%. When commissioned in 2025, the plant will be the largest in East and Sub-Saharan Africa.


France: Saint-Gobain’s sales grew by 14.5% on a like-for-like basis to Euro38.4bn in the first nine months of 2022 compared to Euro32.9bn in the same period in 2021. Strong sales growth was reported in all business lines although sales were driven in particular by the group’s High Performance Solutions business and its Asia-Pacific and North America regions.

The group noted that raw materials, freight and energy costs were growing, especially in Europe. It said that it had hedged around 80% of its natural gas and electricity purchasing needs for 2022 and around 60% for 2023. It has also been preparing continuity plans for its gas-consuming plants in Europe to ensure the flexibility of production to operate with less or alternative energy. The group said that its gypsum wallboard and construction chemicals production lines were “extremely flexible.”

By region the group said it had started the world’s first zero-carbon wallboard production at its Balsta plant in Sweden powered by biogas and ‘green’ electricity. In France it produced and marketed its Placo Infini 13 product, which is said is the first wallboard made from over 50% recycled gypsum.


Croatia: The Croatian Competition Commission (CCA) has started investigating Knauf for alleged market distorting behaviour from 2017 to 2021. In a statement the regulator said that the wallboard producer, has been accused of abusing, “…its dominant position by applying dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage. Concretely, the complainant claimed that Knauf applied different rebate schemes (discounts) and trading conditions that were not based on objectively justified criteria, which have directly resulted in distortion of competition in the preliminary defined relevant market in drywall gypsum boards.” The CCA will examine whether Knauf’s behaviour breached Articles 8 and 13 of the Croatian Competition Act.

Germany-based Knauf operates one gypsum wallboard plant in the country at Knin.


UK: British Gypsum has started converting its heavy-good vehicle fleet fuel source to the biofuel Hydrotreated Vegetable Oil (HVO) from diesel. The subsidiary of France-based Saint-Gobain expects to use 75,000l/week of HVO. This means that around 40% of its UK fleet will now operate on HVO fuel, with a further 10% using Liquefied Natural Gas (LNG). The use of multi-fuelled vehicles at this scale is expected to reduce its carbon emissions by approximately 70% year-on-year.

To support the implementation of HVO vehicles, the company has made several upgrades to site infrastructure that include a HVO refuelling point at its Robertsbridge plant and a new fuel island capable of delivering 110,000l/week at its distribution centre in Gotham.