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News Eternit to re-launch marketing in Peru

Eternit to re-launch marketing in Peru

Written by Global Gypsum staff
03 October 2016
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Peru: Eternit plans to re-launch its image to better target the local construction sector. The aim of the marketing re-launch is to increase sales of gypsum wallboard and fibre cement the country, according to an interview with CEO Fegale Manzur in the Gestion newspaper. The two lines represent half of the company's sales driven by its US$77m Huachipa plant that was built in 2015.

Last modified on 10 October 2016
Published in Global Gypsum News
Tagged under
  • Peru
  • Eternit
  • marketing
  • GGM28

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