Germany: Weig-Karton has started its 'Driven by care' marketing campaign to reposition itself ahead of the 17th Global Gypsum Conference taking place in Poland in October 2017. The initiative originated as part of a process to engage with responsibility concepts for business partners, employees as well as the environment and wider society. It connects to the company's Uniplac plasterboard liner product line and its security of supply. The campaign will be represented by a visual of a globe in the form of two clasped hands.
"As a family-managed company, our thinking and actions are based on dependability, independence and a long-term view. That's why we, as a company group, stand for diligence, reliability and 'taking care of things,' said Michael Balzer, Sales Director at Weig-Karton.
The subsidiary of Weig Group produces its Uniplac line at plants in Germany and Paraguay. Both sites use their own supply of raw material with recycled waste paper.
