France: Saint-Gobain has launched a game for smartphones and tablets called Saint-Gobain Brain to raise the company’s brand for recruitment. The game combines an exploration of Saint-Gobain’s business environments with the world of online gaming. It is initially available in French and English and will be translated and rolled out in the group's various countries in the course of 2020. The company also using the game to raise money for local charities through in-game donations.
