US: CertainTeed has updated its visual branding, including its logo. The new design was officially launched at the International Builders’ Show that took place in Las Vegas from late January 2023. The light building materials producer says that the exercise “represents a major paradigm shift for the manufacturer – reinforcing its customer-focused, comprehensive offering of light and sustainable building solutions and systems.”
CertainTeed’s chief executive officer Mark Rayfield said “As a leader at the forefront of the building sector, we recognised an opportunity to evolve how our customers specify our products." He added, "We're taking 'one-stop shop' to the next level by serving as a preferred source for cohesive systems and complementary products that not only help builders grow their reputation, but make it easier than ever to deliver on what matters most: performance, sustainability, and longevity."
The company says that the new visual identity is inspired by the creative ritual of reviewing and selecting materials in the early stages of construction or remodeling. Logo details, such as the cartouche, borrowed from the logo of parent company Saint-Gobain, serve as a nod to their connection, while the interlocking pattern acknowledges CertainTeed as an interdependent collective of connections - in its work, its communities, and the planet.
