China: German construction group Knauf is currently expanding its business in China as the local housing market booms. Knauf produces 65mm2/yr of plasterboard at its three existing plants in China. With a new facility in Greater Shanghai the production capacity will increase by more than 50%.
However, Knauf is facing heavy competition from two local state firms which have considerably larger production capacities. The German company intends to fight this with a long-term strategy envisaging investments in its own plants and training of drywall finishers and distributors.
Knauf, which entered the Chinese market in 1997.
