Gypsum industry news

UK: Matt Pullen, the managing director of British Gypsum, says that the company intends to loosen restrictions on wallboard sales in August 2020. “Whilst we continue to see high levels of demand, we have sufficient capacity to supply your wallboard requirements without formal supply restrictions,” said Pullen. He added that the company’s plaster manufacturing plants continue to, ‘operate consistently at maximum capability.’

Gypsum plaster-based products have been in short supply in the UK since the local coronavirus-related lockdown started in March 2020. The subsidiary of Saint-Gobain suspended operations in April 2020 and Knauf stopped production at its wallboard plants in the UK at the end of March 2020. British Gypsum reported in late May 2020 that its wallboard capacity was at ‘approximately’ 80% of pre-coronavirus pandemic levels following the scaling up of its ‘Covid-19 safe’ operations and distribution plan. Etex’s Siniat said it was ending product allocation controls in early July 2020.

Germany: Gebr Pfeiffer will build a MPS 160 B vertical roller mill at the Siniat Hartershofen gypsum wallboard plant. The mill will replace the existing Pfeiffer MPS 125 A at the site. The new mill will be set up in an annex next to the old grinding plant and the majority of the existing equipment will be reused.

The scope of services comprises delivery of the mill, adjusting equipment including a hot gas generator, process ducting, electrics, buildings and foundations, including installation and connection works as well as integration into the existing process. Switch-over and commissioning of the grinding plant is planned for December 2016.

UK: Etex Group has merged Siniat, Promat and EOS Facades to create Etex Building Performance UK. The new division will combine technical knowledge and research and development resources in the dry construction sector. Etex intends to create new products aimed at reduced installation times whilst catering to specifiers' requirements.

The division will employ over 500 people, with production sites in Bristol, Yorkshire and County Durham. It will be led by Neil Ash, the managing director of Siniat UK, who will become Head of Etex Building Performance UK. Each company will continue to trade separately in the UK as Siniat, Promat and EOS Facades.

"Our vision is singular - to be the leading expert in dry construction, concentrating our efforts on creating solutions for the buildings of tomorrow. The three brands within Etex Building Performance complement each other and are well known for their innovation, high-quality manufacturing and technical know-how," said Ash.

Siniat produces drywall products and Promat specialises in passive fire protection. Siniat acquired EOS Facades, a provider of Steel Frame Systems, on 8 April 2016,

Romania: Siniat Romania, part of Belgium's Etex, will close its plant in Bucharest and quarry in Nucsoara in February 2016 in order to concentrate production at its recently-opened Turceni plant.

The decision was taken because Turceni has a better geographic proximity to the company's sales markets in south-east Europe, according to General Manager Marc-Andre Fritsche. The Turceni plant was opened in October 2015 in Gorj, south-west Romania, with an investment of Euro50m. It will incorporate the company's wallboard production activity and extend the portfolio with more complex products.

Siniat Romania has another plant in Aghiresu, Cluj. It posted a Euro25.8m turnover in 2014 and a loss of Euro1.15m.

Romania: Siniat Romania, part of Etex, has opened a gypsum plant in Turceni, Gorj, following a Euro50m investment from its own funds.

The gypsum wallboard plant encompasses 320,000m² of land and is the largest in Romania, according to the company. With a production capacity of 27Mm2 of wallboard, the unit serves a strategic purpose for Siniat Romania, covering 10 markets across south-east Europe.

The Turceni plant is the first in Romania that uses synthetic gypsum produced from the gas desulphurisation process from a power plant. The gypsum has high purity and consistency and is an excellent feedstock for wallboard. In addition, water used in the production process will come from rainwater collected from the roofs of the plant and drilled wells, thus limiting resource consumption, while waste water will also be internally recycled.

Siniat has also invested Euro1m in the construction of a new road that links the plant to the national road, limiting the impact of heavy vehicles on the local community. The plant provides 80 new employment opportunities for the local community, with the new employees being trained in Siniat plants in Romania, Italy and Germany.

"Siniat plays an active role in local communities. We particularly appreciate the labour force in Romania, with well-trained and motivated people. We constantly invest in technology and use high quality raw material. We develop in a stable economic environment with high potential. Our goal is to capitalise on this potential," said Marc-André Fritzsche, General Manager of Siniat Romania. Siniat Romania has two other plants in Bucharest and Aghiresu (Cluj).

Romania: Siniat Romania, part of Belgian industrial group Etex, will open a Euro50m wallboard plant in Turceni, southern Romania in October 2015.

The company will create 80 new jobs in the production division of the plant. Some 80% of the staff has already been recruited. The plant will produce plasterboard using synthetic gypsum from power producer CET Turceni. It will be the only plant in Romania to use synthetic gypsum from the flue gas desulphurisation process at a thermal power plant, according to Siniat.

Romania: According to News website ZF English, Siniat Romania, part of Belgium's Etex Group, has completed the construction of its Euro50m, greenfield wallboard plant in the southern city of Turceni.

UK/Belgium: Siniat has boosted its sales of its premium thermal wallboard by 56% year-on-year with a marketing campaign. Taxi Studio, a creative firm in Bristol, UK, devised a campaign to extol the benefits of using the premium thermal wallboard to persuade merchants, builders and homeowners to trade up from using a standard thermal wallboard to Siniat's premium offering.

Siniat's marketing and communications manager Fiona O' Callaghan said that the decision to bring in people with more expertise has paid off: "We had no experience of executing a national marketing campaign and the benefits of the thermal plasterboard are complex ones to communicate," she said. "What's more, having recently rebranded there was very little knowledge of the Siniat brand. Taxi Studio managed to devise a campaign that dealt with all aspects as well as creating a real internal buzz around the company. We're absolutely delighted with the results and the creativity of the campaign has really opened our eyes."

UK: Siniat has invested more than Euro300,000 in the construction of a new laboratory facility at its manufacturing plant in Portbury, Somerset.

The lab provides a high-specification environment for Siniat's production, maintenance and quality assurance teams and has enabled it to consolidate all three functions, which were previously based in different parts of the site, in one central, integrated location at the heart of the plant. Construction work began in May 2013 and is now complete, with the lab fully operational.

The facility will also act as an area where Siniat can welcome customers and other visitors to discuss its latest innovations and demonstrate key product performance capabilities such as fire and water resistance.

The project is just one step in a long-term vision for improving the site, says Stephane Mettavant, Plant Manager. "We've embarked on an ambitious programme of change for our Bristol plant since becoming Siniat (in October 2012). It's focused on improving facilities for our customers and our employees and creating an environment in which we can share our expertise."

"The programme has already delivered tangible results and helped us to streamline our processes throughout the plant," said Mettavant. "We have been successful in reducing the number of customer complaints we receive to industry-leading levels and the new lab represents the next stage of reinforcing that quality assurance.

Siniat was formerly known as Lafarge Plasterboard. It was acquired from Lafarge by Belgium's Etex group at the end of 2011 and began trading as Siniat in October 2012.

Belgium: Etex Group reports that its revenue rose by 38% to Euro3.17bn in 2012 compared to Euro2.30bn in 2011. The building materials group said that the stable revenue reflected some volume losses with sustained margins.

"Despite the economic circumstances, Etex performed well in 2012. The free cash flow generated will enable us to continue to invest substantially in promising segments," commented Fons Peeters, CEO of Etex.

Etex's operating income rose by 65% to Euro290m in 2012 from Euro176m in 2011. Its profit rose by 73% to Euro152m from Euro88m.

In 2012 Siniat's European gypsum business was integrated within Etex, making the group's Cladding and Building Boards the biggest of Etex's four business segments. This segment saw its revenue rise from Euro614m in 2011 to Euro1.46bn in 2012.

By region for its gypsum business, Etex noted in its annual report that Western Europe was affected by difficult macro-economic conditions, particularly in France. In Eastern Europe, Poland and Ukraine saw stable market demand and Romania and the Balkan states had investment to support growth. Siniat Latin America showed 'good' progress in 2012 with investments in Brazil and Peru on the way.