Gypsum industry news

Denmark: Tentoma has launched its new XL Power gypsum wallboard packing machine. The supplier says that machine can pack up to 19m-long boards. For shorter lengths, it can stretch film for more boards per packaging cycle, increasing the packaging speed for the products by up to 25%. Tentoma built and sold its first XL Power packiaging machine to replace an orbital wrapper.

Germany: Haver & Boecker is focusing on its Adams packaging product line for the Powtech trade fair taking place in early April 2019 in Nuremberg. The company says that the system offers the clean packaging of powdery, bulk products into watertight polyethylene (PE) packaging. The closed packaging protects products from loss and secures the quality against environmental impacts.

"Manufacturers are producing and packaging where the raw materials are located, which often means in countries with special climatic conditions. The packaged products are also exposed to extreme environmental conditions during global transport. This is precisely why the packaging has to withstand these conditions and absolutely protect the product," said Robert Brüggemann, Business Unit Head at Haver Chemicals.

Haver & Boecker’s Machinery Division is exhibiting at Powtech with a sustainability and resource conservation focus along with the motto ‘perfect Flow for our blue planet."

US: SGK, a division of Matthews International Corporation, has created a global, unified packaging system for USG Boral. USG Boral hired SGK to brand its varied processes and brands packaging into one core and consistent master brand. The common goal was to unify 14 categories across 12 markets and 13 businesses into one cohesive efficient packaging system.

To prepare for the branding exercise, the USG Boral and SGK teams conducted audit sessions within the different markets and spoke to a range of stakeholders, architects, builders, contractors, distributors and end users. The aim was to create a unified portfolio architecture that allows for future 'premiumization,' whilst optimising brand recognition and product navigation. The new packaging design is intended to allow easy navigation of product types through vivid colours and bold typography. It also includes anti-counterfeiting measures.

"Our partnership with SGK has been a fascinating journey in designing a new, cohesive packaging system for our diverse portfolio across the Asia-Pacific and Middle East markets. The system manages to convey the union of USG Boral's premium positioning and best-in-class building products technology, manufacturing and distribution footprint. We are now becoming one USG Boral across 12 different markets and cultures throughout Asia, Australia and the Middle East," said Jeremy Verstraete, Marketing Director, USG Boral.